What They're Saying About Mark deRoo's Keystone Coaching Method...

"Mark helped me clarify
my goals and set out a strategic plan for my
career and work."


-Tim DuMez, Investments Manager, Macatawa Bank

"Mark is extremely effective
as a coach. He helped me develop a renewed sense
of vigor for my highly challenging position.
He is highly qualified;
I strongly recommend him."


-Sue Higgins,
Executive Director, Macatawa Area
Coordinating Council

Executives
We coach individuals considered the future of their organization. Your focus is our focus: a special project, a strategic challenge, a new organizational direction, a new career, the need for better professional / personal balance, or whatever else you deem necessary to be successful. If appropriate, we'll assist you in ridding yourself of those nagging "tolerations" (major or trivial items that deter your focus or sap your energy).

New Employees
You've spent considerable time, effort, and expense in recruiting a key executive, and now, he / she has arrived. A honeymoon period? There's no time. You would like to facilitate their learning curve, but you have enough on your own plate. Coaching aims at assimilating the new executive into their role, your team, and the culture. Furthermore, coaching accelerates the ROI process for your new hire, making for quicker results and significant contributions.

Entrepreneurs / Start-Ups
The prospect of starting your own business can be both one of the most stimulating and one of the most intimidating and terrifying decisions in one's life. It requires a special blend of perseverance, passion, business acumen, marketing savvy, a supportive family, and plenty of blood, sweat, and tears. Through coaching, Keystone will assist you by targeting various "mile markers" along the path. For those organizations beyond the birthing stage, there may be a host of unforeseen issues that need clarity and movement. We'll deal with the realities of a new business, which can make this coveted American dream a successful experience for you.

Family-Owned Businesses
Some family businesses are meant to last. Otheres are not. While family businesses are like any other organization in eyeing the balance sheet, a family-owned operation needs to pay special heed to the priorities of cash flow, the values that distinguish the organization, continued family control, and peace and harmony in the family - and not necessarily in that order. Keystone will coach you through any of these or related issues that are unique to family-owned enterprises.